Which is better for Advertisers: FaceBook or Google?

Barry

Popularity of FaceBook and Google is rising at an exponential manner and people often find it difficult to focus upon a single platform. Both FaceBook and Google AdWords have different sets of advantages and disadvantages with difference in approaches.

 

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FaceBook v/s Google AdWords: Similarities

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As we all know that both FaceBook and Google have great source of audience and both these platforms are ideal for PPC. Both these platforms offer models for paid advertisement in addition with availability of free advertising tools such as Google+ Business Pages and FaceBook Fan Pages. Through these pages you need not have to pay marketers in spite of being a great avenue for exposure. Key difference depends upon the motive behind advertising upon these 2 platforms. This being said that whether you’re using it to spread brand awareness or selling your product or service.

 

FaceBook v/s Google AdWords: Dissimilarities

 

FaceBook sessions tend to be longer than Google search sessions and this will encourage the former to become a favorite place for spreading a specific message or brand awareness.

 

Some of the unique targeting options like creation of specially crafted messages to have Arrested Development for your brand, has been permitted by FaceBook. It can also build up different alumni groups for colleges.

 

FaceBook v/s Google Display Ads: Dissimilarities

 

Based on researches it is confirmed that for your Display Ads, Google is superior platform. Google offers you with a varied format of ads, improved target options and higher standard of CPC performance. But to go by expert advice it’s good to try out both platforms and find out which is better for your brand.

 

FaceBook holds sway with intimate data attached with books, movies, TV shows etc for advertisers. Here too competition is tough and Google+ is taking no chance. It permits Google to store more personal data of users and it’s expected to surpass FaceBook’s storehouse.

 

Google AdWords is ideal platform for business houses looking forward to welcome clicks and conversions for niche products. Here searchers browse for specific terms rather than scattered searches of a FaceBook user. That’s why probability of finding conversions is greater in Google.

 

Studies conducted have revealed that compared with Google click-through-rates of FaceBook can be as low as it’s 1000 times.

 

Traditional ad displays are conducted by FaceBook whereas multi-functionalities are offered by Google via its Display Networks and AdWords. Even AdWords allow for geo-targeting.

 

Another good feature of Google is remarketing that specifically targets users based on their online activities and show them ads across expanded network of Google partners. FaceBook ads are shown at its personal site only.

 

It’s true that rate of traffic attracted by FaceBook is higher than Google+ but the latter strides far ahead when question of targeted business arises.

 

FaceBook v/s Google on Privacy Terms

 

For long FaceBook’s records to alter default privacy settings have been criticized and Google too has not fared well. According to Google’s latest Privacy Policy it has combined each of rules which governed its individual services. Now Google can perform multiple functions with its collected information from various Google services. It has received average response from users but opens up outstanding opportunities for advertisers. They can make better targeted ads with the help of these new sets of information.

 

Hope you’ve liked our attempt to present a comparative analysis between FaceBook and Google being ideal platforms for advertisement. Keep in touch and present us with your valuable feedbacks.

 

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Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.

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