The world of Ecommerce is extremely slippery as this industry is highly competitive and large in number. Nearly each month witnesses evolution of a new Ecommerce site. Now that is what makes this industry so unpredictable. In this scenario Ecommerce fashion market is even more elusive as this stuff is a common product and already has a saturated market. One of the primary reasons for sloppy Ecommerce fashion market is the bad configuration of the websites. Let us see the actual scenario of this industry.
Some survey reports suggest that 25 percent customers abandon the shopping cart because of rough navigation, 21 percent abandon midway as the ordering process is too time consuming while around 15 percent leave shopping cart as website session ends too early. This trend is gradually increasing every year and the related monetary loss is of an amazing range. According to predictions this year will witness a loss of $4 trillion because of shopping cart abandonment. However there are certain steps which if properly implemented can deliver what you want to achieve for your company.
Rush of mobile devices such as SmartPhones, Android, Tablets, iPhones have made it mandatory for the Ecommerce sites to have a mobile friendly website structure, which is called responsive web design mechanism. This is nowadays a mandatory criterion for an Ecommerce website. In fact many times some popular and profitable Ecommerce websites promote its products through mobile apps only.
Fluidity in the website navigation is one of the primary reasons of holding a topmost position among a throng of various Ecommerce websites and this feature holds true for fashion stores also.
Easy Checkout Page
This is an extremely important criterion of a good Ecommerce website. The checkout page should display your order details (for a successful deal). In case of a shopping cart abandonment it should bring you to the previous page as it can act as a catalyst (do not forget the hammering effect of advertisements).
Customers are attracted with an infallible website design that can fan in their desires. Different kinds of sliders can be added to give amazing appearance to your fashion website. Engaging pop-up boxes can be another option for giving that much needed thrust to your business.
Keep a Clean Website
To deliver interactive and simple user experience, the website interface should be impeccable.
Retain your Customers with Love
Harvard Business Review has concluded that companies spend at least 25 percent more to engage in new customers than to retain the loyal ones. You should regularly reward the loyal customers with discounts.
Tell an Interesting Story
One of the biggest advantages of a good story teller is his/her ability to attract users’ attentions in a quickest possible way. This is going to be trend setter in the world of marketing in general. For example if you are promoting jeans products then a brief history of the product can help you engage a good number of users.
An Interesting Story can be made more engaging by Good Photos
You may hire a reputed fashion photographer to do a photo shoot with your products. Of course it will increase the cost overhead but will be beneficial in the long run. An interesting story punched with an amazing image is what you need for making your fashion store stand out of the crowd.
Offer Something Extra so that your Users get back to you
Email marketing campaign is a great thing to let your customers come back to your website. Each week new promotions should be delivered directly into their inbox. A segmented promotion can bring in more ROI (return on investment).
Provide excellent customer support to retain users. Make the process of returning goods as easy as it is possible. According to the Wall Street Journal, about one-third of the purchased goods are returned and you can take an inkling how easily your customers will reject you if not satisfied with your service.
Do a meticulous research on the product price of your competitors so that you can offer discount coupons and future opportunities for promotion to your loyal users.
Do Proper SEO of your Website
Now what is this SEO? Its full form is Search Engine Optimization and it is used to keep your web pages at the top ranks of the Search engines like Google, Bing, Yahoo etc. A professional help can deliver you optimized copies for all your products and excellent meta tags so as to better index the product pages.
Best Business Partnership
It does not always mean venturing into a business partnership but different agencies can help you promote your fashion store in a better way such as influencing fashion bloggers, well known reviewers or industry websites. Such related industry websites may let you post guest blogs or even promoting your products on their sites.
In the end Ecommerce website development is not a child’s play and that is why requires a team effort of highest quality by developers, designers, SEO executives and digital marketers. Only then can you stand a chance to have a unique place for your fashion store in the world of internet.
Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.