The expanding role of content is not unknown to us. The year 2016 will surely see the increase need for organic, tailored as well as personal content.
The digital marketing scenario will surely witness a bigger role in 2016 digital marketing. There are developments in publishing, targeting technology and creative arena which have made content creation increasingly accessible for one and all marketers right from small businesses to even the largest enterprises. A strong strategy of creative, interesting as well as personal content influencing in the SEO management department.
Content cuts through ad blockers offering material which drives qualified traffic and conversions. Traditional paid advertising still has its place in marketing and content’s role is demanding for the year 2016.
Content is the new creative
Most of the organizations plan to increase their content marketing budget in the upcoming year leading to increase the superior creative strategies to stand out right from the rest.
Content marketing should be creative without directly selling as well as converging the targeted media. The content written should be educational, entertaining as well as enriching with a direct sales pitch.
The Content Marketers Task Now Comprises Of:
- Re-purposing content
- Getting a new way to say something
- Creative ways of targeting audiences
- Engaging audiences with the right content
Content, the new form of SEO
Each and every update of Google of Penguin, Google continues handling various SEO tactics in the violation of their policy. With every update like Panda and Rank brain, Google values high-quality content.
Content is organic, engaging as well as cost effective. There are many organizations why it is so effective but staying on the top of how to make use of each facet of content marketing right from year to year.
Here is the list of trends as well as tips right for blogging as well as producing video as well as running social media, designing graphics and writing long form.
Content Marketing Trends For The Year 2016
As data and analytic technology continue to develop, we will be increasingly well-equipped to market to our audience’s needs, answer their questions and meet them at their specific stage in their journey.
Blogs/ Resource centers
There is a continuous increase of influence of video and graphics. Take advantage of the various rich visuals to break up right from the text and catch the reader’s eyes.
Keeping the blog mobile friendly with a proper responsive design.
Well, the blog content should be lighthearted as well as fun, entertaining contests, recipes or Q&As are very effective in gathering an audience.
Video is one of the most popular and engaging forms of content. More video makers believe that video offers the best ROI for all of the contents and by the end of the year; nearly three-quarters of the internet traffic will be used.
Technology removes various barriers in the world of video marketing formulating a strategy along with budget within reach of various businesses.
You can get creative with the video.
Try out the 360-degree video right on YouTube and publishing webinars and Live-broadcast.
You should always make your videos social. One of the important trends in the world of social marketing is the increase of videos in campaigns. Videos have average 62% more engagement than photos and social media like Facebook sees an average eight billion video views each and every day from 500 million users.
Facebook Live Broadcasts lets one cast events in the real time. Here you will get 360-degree video capabilities offering the right thrill.
Stay up to date with the various social search developments. Pinterest announced visual search functions as the discovery engine helping users find things that they do not know.
Well the year 2016 is shaping up to be an important year for various inbound message strategies. As per statistics, brands have received 32% more inbound messages and 82% of messages which various brands receive go unnoticed.
White papers / Ebooks
With the help of white papers and eBooks, you can demonstrate your industry knowledge along with expertise on a deeper level.
As data is more specific and detailed, use it effectively to know audience better. White papers are generally longer but keep the writing short. Let your word count tell a complete story.
Keep e-books as well as white papers more dynamic with embedded pictures, charts as well as tables keeping your readers engaged.
Graphics and Infographics
The power of visuals in your content strategy should never be underestimated. Nearly 95 percent of the marketers say that graphics are more effective than plain text content. B2B brands use visuals as well as illustrations from nearly 69 to 76 percent in the last year.
Graphic design trends are usually hard to pin down. The theme to keep in mind for the 2016 graphics is very effective usable as well as mobile.
Flat/material design have established with graphic design for brands.
Designs can fit all formats, sizes media and devices.
Full-screen pictures with bold text as well as muted colors with retro sensibilities have popular design standards in the year 2016.
Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.