The Affects of the New Mobile Algorithm of Google

Barry

Before-and-After-Mobile

Just one week is left before the whole world gets engulfed and affected by the new Google’s mobile algorithm which is being unleashed to its full power on the 21st of April. There are still much to be learned about what will and what not will be affected by this new algorithm. It is very important to know that not all the aspects of search results on mobile will be affected by this algorithm. The influence of the algorithm is comparatively low as compared to the other algorithms. The main aim of this algorithm is to increase the volume of mobile users. The most important sector that will be affected is the organic mobile search listings of Google is ’10 blue links’.

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The change brought by Google’s mobile algorithm

Google will be focusing more on the mobile-friendliness as a part of their rank signal. This change will not only affect searches on mobile but also will have a strong impact on the SERPs as well. The users of mobile will receive results which are optimized as well as relevant for their devices. In short websites which are relevant as well as optimized for mobile will get better search results.

The whole change is a positive change altogether as when considered the search market, Google will surely gets a boost against the competitors Bing and Yahoo.

Traffic in mobile to increase

Well it is needless to say that with this new algorithm of Google, mobile traffic will increase. As per a recent report, the usage of mobile internet has exceeded that of desktop considerably for the first time early in the year 2014. With the advent of Smartphone, the reasons have become much more important. Nearly 1/3 of traffic is gathered from the mobile. So get your website optimized for mobile so as not to lose half your clients.

Great business opportunity

If your business website is not optimized for mobile, then it is certainly not something great. On the other hand, companies which have responsive websites, this is a great opportunity. With the change in the algorithm, firms which have mobile optimized website will get an additional head start against their competitors. Get your website responsive as fast as possible with right web designing service to get the best possible and numerous leads to growth and increase in opportunity in business.

Future impact

Google has put emphasis on the world of mobile for quite a sometime practically endorsing responsive design over the span of the last few years. Taking this in consideration, it is relevant that even in the near future; mobile friendliness and algorithm updates will focus and favor more on mobile friendly websites bringing in traffic.

As soon as the one week has passed, one will get more idea about the impact of this recent algorithm of Google and the changes, it is bringing into the IT world. However it is advisable those to be on the safe side, get your mobile website responsive and see the change in the SERPs.

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Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.

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