How to Grow your Ecommerce Business with the Suggestive Tools and Solutions

Building your own online or web store is certainly not an easy task. Well you can choose your preferred ecommerce platform for developing and building your web shop, list all your products and upload them and make your site live. But that is certainly not enough. Whatever eCommerce platforms you use, be it WooCommerce or Magento, there are different tools which might help to launch an online shop. But this advanced as well as essential will surely offer you long-term growth and success. There are various functionalities along with eCommerce best practices which you can prioritize and consider opting for your own site. Here are the areas as well as the tools which will help to get the work done.…

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Probable Reasons behind Lower Rate of Conversion from your Online Store

Primary aim of an Ecommerce website is to have a growing rate of successful conversion. Obviously first thing is to design and develop such a site that would attract customers and compel them to stop by and search through goods or services. But then your aim is to register profit from your business and for that your website should be optimized in a way so as to register higher rate of conversion. Strong PPC campaign and great SEO support your marketing department but your website plays crucial role in calling the ultimate shot. If in spite of applying every tool of digital marketing you’re unable to reach your aim then following reasons may be playing foul. Let’s do a brief…

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How to Set-Up Advanced Google Analytics to Support an Enhanced Ecommerce Store?

Free service is delivered by the search engine giant Google in the form of Analytics to provide free services of monitoring the traffic and conversion rate of users. There are 2 types of allowed tracking for the Magento based websites that are as follows: Page View Tracking Ecommerce Tracking Steps to set up the Analytics for your website Sign up with http://www.google.com/analytics/sign_up.html . After this your account number will be provided to you. Store this number safely so as to help you with configuring the Magento website. Now start configuring your Analytics for tracking your store. Required path is System-> Configuration-> Sales-> Google API. To expand the Google Analytics section click the “Yes” button. Next add your “Account Number” and…

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Tips for a Successful Email Marketing In the World of Ecommerce

With the popularity of social media is very much evident even in the ecommerce world. One of the powerful ecommerce tools which can be used to engage customers and prospects is email marketing. As per statistics, email marketing accounts to nearly 7 percent of the user acquired in ecommerce sites raking second to search ones which amounts to 15.8 %. For those who wish to capture more and more leads, it is very necessary to turn them into customers as well as increase sales. Here are 8 things which will effectively bring in success in the email marketing efforts for your ecommerce sites. 1. Bringing in relevance A successful ecommerce email marketing properly begins with sorting out the customers lists.…

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Increase the Conversion Rates for your Ecommerce Websites

Ecommerce websites are the latest trend of internet world. In the year 2013 the money spent on the creation of Ecommerce websites saw a rise of 13.4% on average i.e. approximately $262 billion was spent in their creation. The revenue from these websites is constantly increasing. Here we shall provide you clues to optimize your Ecommerce websites to harness more visitors & thereby starting off the process of hiking the rate of conversion. In addition we shall also include the mechanisms to hike your organic page ranks to drive home high quality traffic. Tips to increase your Ecommerce conversion rates There are many ways to optimize your Ecommerce sites & its various dynamic components but some are commonplace steps that…

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