Website design is fundamental to the popularity of a website as cut throat competition needs you to be on your toe all the time and leaves you with little scope for a loop hole. World of Internet is supreme to the expansion of a brand that is blooming from a bud. Of course if you are a veteran business brand then you can indulge in the luxury of carelessness. But it is also not desirable. What is primary to a website design is its alluring design, responsiveness and UI/UX design. In this article I shall focus upon the last aspect of a web design and how important it is for the attractiveness quotient of a website.
First of all if you are looking to revamp your website, go for the service of a web design company that has past, proven credentials for creation of wonderful UI/UX designs.
How important is it to design your UI?
Suppose you are running a website that is about 5 years old. Do you expect it to be equally popular as it was then? The answer is no. There are many reasons behind it and topmost of them is the evolution of different devices like smartphones, i Phones, laptops, tablets etc. Websites that are not fully adjustable on a screen are highly discomforting and people will certainly reject them. Next important thing is page loading speed of a web page. If it takes too long, people will leave the site out of frustration. These factors depend a lot on an expert UI/UX design.
Your design should be such that it would direct you to the essential information part of the website. If it is an E commerce website then you need to create a system where you can easily purchase goods and utilize an easy checkout process.
Lifecycle of website-design and development
Planning: Understand business objectives; perform stakeholders’ analysis and realizing the scope of work that is to be performed.
UI/UX design– Topmost useful activities need to be performed here such as creation of persona, creation of tasks, wireframing, prototyping etc.
Designing the site– Design of multiple site concepts and providing graphic support to build the interface.
Development of the website– This stage is comprised of creation of front end coding for integration of various web pages. Data of various databases and messages of different messaging components should be connected with front end.
Testing- To test the functionalities of website, functional testing is performed. Along with this integration testing is also performed to test the way the website behaves with third-party components.
Website launching- Important aspects are platform migration, launch and installation of the website.
Design of UI/UX
UI/UX design is an important part of website design as just after the planning stage, the design stage comes in. Four important stages are as follows: definition of persona, definition of tasks, wireframing and mockups.
- Definition of persona-> Persona of niche categories of users has been termed here to be defined inside this category. Personas mean creation of fictional users who closely resemble real group of users. For this several user attributes are collected to make a fictional character look like real.
- Definition of task-> This stage is applied in conjugation with the previous one. Based upon user attributes collected in the first stage, likely activities of users are chalked out. After chalking out tasks, related activities are grouped together so that users can choose a specific way.
- Wireframing-> This is an important part of the whole process of UI/UX design. Here first visual impressions are created of the conceptualized ideas. The designers display interactions between various screens and illustrating the concept of interface. Some standard tools are used for wireframing. Using them, the designers size and place different elements on a particular screen.
- Framing Mockups-> Interactive versions of wireframes are called Mockups. These versions come with various colors, graphics and special effects. During the live versions of websites these Mockups are the closest relatives of the actual layout of the website and its content. Different messages and texts are also contained in a Mockup. Real time Mockup tools such as Mockflow, Mockinbird, HotGloo and Protoshare are very popular.
UI/UX web designs are extremely important to raise the popularity of your website. That is why you should recruit a proficient web design company for your brand. Choose them cautiously to place your website at the top.