Table of Contents
Image source: https://goo.gl/jYG5Fp
Very recently there has been an announcement that after extensive testing and experimentation for more than a year and a half, Google has now started migrating websites that will follow great practices for the mobile-first indexing.
In a recap, the ranking systems, crawling and indexing systems have been typically used for the desktop version of the page content. This can result in causing issues for all the mobile searches as the entire version is completely different from each other. Since the numbers of mobile phone users are rising at a fast pace, there is a need for mobile indexing.
What Is Mobile First Indexing?
Image source: https://goo.gl/FMTUdQ
The term mobile-first indexing describes the mobile version of the websites’ page for ranking and indexing. This will eventually result in enhancing the mobile phone user experience.
In the last few years, there was only one single index that has been serving for the search results. Our system does not comprise of “mobile first index” which will differ from the main index. Previous, only the desktop version has been indexed, but with every passing day, there will be more emphasize on the mobile version of the contents.
Google will be notifying the websites which are moving to mobile first indexing through the Search Console. This will result in observing improved crawl rate via Smartphone Google bot which the site owners can also find. Moreover, Google will be showing mobile versions of those pages in Google cached pages and Search results.
In order to find in details about how Google concludes the mobile content from any site, you can check their developer documentation (https://developers.google.com/search/mobile-sites/mobile-first-indexing). Here you can get in insight on how the website is making use of dynamic serving or responsive web design and how they are fit for the mobile-first indexing. Sites which have non-AMP and AMP pages, it has been clearly announced that Google will choose to index the non-AMP page that has the mobile version.
Websites that are not a part of this initial wave, there is nothing to get panic. The overall mobile first indexing strategy lies around how to gather contents; it is not about how contents are ranked. All the contents that are gathered from the mobile first indexing will not observe any ranking benefit over the mobile content which is left to gather or desktop content. Furthermore, when you have desktop content, Google will continue representing on their index.
When it has said like that, Google continues encouraging webmasters to focus more on the mobile-friendly contents. All he contents present in their index will be evaluated irrespective of being a mobile or a desktop version in order to understand whether the site is mobile friendly or not. Since the last 3years, this measure has been helping a mobile-friendly website get a better reward for users who are using their mobile. Related to this, there has already been an announcement that in July 2018 that contents that have slow loading time will perform worse for both mobile and desktop searchers.
As a short recap:
Image source: https://goo.gl/PZSgni
- Mobile indexing is coming out to a vast way. Indexing in this way will not have any significant benefit on its ranking and will perform independently from the mobile-friendly assessment.
- When you have fast-loading contents, it can be beneficial for everyone who is looking for ways to improve their performance for both desktop and mobile users.
- Again, the mobile-friendly contents will be helpful for webmasters to want to improve their mobile search results.
- Just like every other time, several factors will be used for ranking determination. There might be chances that slow loading and not mobile friendly contents are being shown if only it can the most relevant content.
There will be a continuation in the evaluation and monitoring if the changes precisely. Several steps are being taken for better performance and enhanced user experience. Feel free to leave your comment in case of any queries.