The concept of a website maintaining a blog is not too old but its benefits are ample. For a good website, it is now mandatory to keep a blog. A blog site is a sort of search engine magnet. A blog site is a must for every budding entrepreneur. The website should maintain a blog to keep a tab up on the would-be buyers. A good blog-site essentially keeps clues at the purchasing habits of buyers. Main advantages of keeping a blog-site are as follows:-
a) A blog increases the popularity of a brand. It encourages a visitor to visit the site repeatedly. This is a cost effective way to bring in more customers to your site.
b) Blogs create loyal communities of customers or visitors. Engaging a customer in conversation spreads the reputation of the company through the word of mouth.
c) Blogs give a human face to the otherwise professional look of a company.
d) Blogging is an essential part of PR campaign of a company. Different companies sharing the same ideals may collaborate together to bring in sustainable changes regarding their business.
e) Here bloggers can engage their customers in a more personalized manner. It makes your site more social. They can ask for customersâ€™ response towards their articles & conduct a quick market-research. Through comments, one can keep his/her customers more engaged & the chances are that the customers may share your posts on their social media sites.
f) With blog you can exchange radical ideas which may provide valuable business solutions. Visitors may themselves provide innovative ideas for the improvement of the product.
g) A blog instantly increases the number of visitors to the site thereby increasing the traffic.
h) On a web page, contents are limited by nature i.e. there is little or no scope for any updates. A blog supplies new information.
i) Blogs enhance the ranking of a site in search engines. The things like social sharing on your blog site helps your site rank better with time.
j) More user engagement helps in getting more newsletter subscriptions to the blog.
k) If you update your blog regularly with current trend in your local market then blog can help you immensely to get local customers and local SEO companies can act as catalyst on it.
So for example if you are a Miami based entrepreneur and regularly updating your blog with related current local topics then Miami based SEO companies can help your local business to spread its wings beyond your imagination.
These are only a few advantages of maintaining a blog in your website. A blog will not help a company to accumulate a mind blowing amount of profit within a few days. The site owner should be perseverant enough to gradually increase the trust of the bloggers. The posts & comments should possess a personal touch so as to grow a relationship with them. Gradually the benefits of a blog will pay-off.
Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.