An amazing idea needs to be made alive through a website. Ideas do not come up every seconds and hours. That is why once in a lifetime ideas should be framed upon an exquisite website. In a website the ‘home page’ is the biggest vantage point as whenever a visitor visits your website, he/she gets attracted after viewing the front page which is the ‘home-page’. A killer website can do justice to your unique idea. This website should reflect why people would like your idea and the quickness and clearness with which your idea gets reflected at your website are two most prominent factors associated with your own killer site. Before going for hiring a website development and design company, you must yourself try out the freely available themes at internet. This will make your ideas clear about the necessity to hire a web development company on service and you do not repent in future for your decision.
Suppose you have decided to build your website through the platform of WordPress. Then you may look for a host of freely available or value added WordPress themes at Template Monster or ThemeForest.net, two of the most popular websites that offer innumerable numbers of impressive themes. Value added themes come with:
- A variety of colors and fonts
- In-built page builders
- Plenty of short codes
- Various sliders
- Mega menus
- Shopping carts
- Landing pages
- Pop-up boxes
Your new theme might do wonders for you. You have already reached your dream goal. Now only after a few days you will start your business in flying colors.
Unfortunately this idea is not error free as your movement is towards backward. Your steps have jumped started and many previous steps have been ignored. You might think that I am not right. But WordPress theme is one of the means by which you can reach your destination. Let us make our fundamentals clear.
Critical first impressions
‘Home pages’ are critical in the formation of first impression. It is the main landing page that spins a story around your brand. Your visitors connect with you via your ‘home page’. Make it sure that your ‘home page’ is approachable and welcoming in appearance, flexibility and content. Make your ‘home page’ extremely professional, informational, providing help to build trust and act as a good guide.
Here lies the problem with your planning. You need to base your website design upon your story. In the whole phase of web development, specific design and development of your ‘home page’ is most vital. Execution of a job without proper planning can cause disaster. If you are in a hurry then your whole concept to allure your visitors via first impression through your ‘home page’ might boomeranged.
Creation of different web personas and individual roadmaps
Website personas are defined as the group of visitors who mostly visit your website. Marketing needs to have these segments of personas. Below is an example of such personas:
Shoe store-> Visited by children, men and women.
University-> Current students, current faculty members, parents of current students, future students, parents of future students and future faculty members.
Following features are common with every persona group:-
- Name of the persona
- Needs or pain points
- Offers which meet unique needs
- Paths chalked out for persona-based content
- Triggering the actions to convert into sales, leads etc.
Next comes the chalking of roadmap of each persona. Software tool packages, word and excel can be used to fill in content for individual personas. This route would be taken by each visitor persona when he or she visits your site. This step specifically defines various visitors and their unique needs. When you know their needs, you will be better equipped to solve them.
Generally poor navigation makes a visitor bewildered. Say for example brick-and-mortar store of grocery brand Meijer provides a map of entire department on the ceiling so that even a new visitor would easily reach at his or her destination. Same ease of navigability should be there in a website. Same guidance would be provided by the website through persona based navigation options.
For primary items like ‘About us’, ‘Products’, ‘Services’ and ‘Contact us’create primary menu. If there is too much items, create a secondary menu as well.
Making a superb first impression with your website would not be so easy but here there are whole lots of other points as well. They will be discussed in the second part of this article.