An Overview of Dynamic Search Ads

Barry

Many of us are wary of using a dynamic search ad campaign. Herein we shall try to emphasize upon the fact that when optimally optimized such campaigns can do wonders. Let’s see how?

 

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Definition

 

Simply speaking a dynamic search ad acts as a set of broad matches for your landing pages. Google AdWords look at this and decides whether or not to enter your ad on auction. This decision is taken by set of search query.

 

Another simple way to understand it is an ad that comprises of listings of products. You can present your feed that is entire sets of information related to your product via Google Shopping. Based upon that information you can set your bids.

 

DSA Beneficiaries

 

If your website is made of numerous landing pages, make use of Dynamic Search Ads. Suppose you’re an online store owner, you’ll own many landing pages; different products have separate landing pages. When your products are continually changing DSA can help you lot. After all you don’t want to always upload new products and delete those that are no longer in use. Dynamic Search Ads help you in that and you don’t need to spend extra bucks for placing your ads on special ad display platforms.

 

If you’re running a lead generation site, don’t use a DSA. Unique landing pages can be easily managed. If you want to expand your brand awareness through manufacture of ads say for all your blog posts, you’re in for DSA.

 

If you’re an ad publishing site that uses articles as the medium and want to put ads for latest paying members, you would lose it if you try manual playlist. Instead use DSA. It would pop up an ad when a user searches something related with your article.

 

Merits

 

  • No restriction of 25 word characters from your headlines.
  • Dynamic Search Ads help you coin in new keywords. Take for example a keyword strategist may falter to give you exact example that brings in 5 conversions per 20 clicks every month but DSA never fails.
  • DSA campaigns run on background and thus there is no chance of losing on to new sets of trendy keywords or user behavior.
  • Running DSAs along with regular text ads have no hazards. Same extensions are used and you can use copies optimized along mobile devices.

 

Demerits

 

  • With Dynamic Search Ads you’re putting all controlling powers with Google and that’s not ideal for PPC managers who want to control everything concerning the campaign.
  • Many times Dynamic Search Ads would bring in focus on less relevant traffic. That’s why you need to on your toes researching your keyword query reports. In addition you have to create more and more negative keywords.
  • Just like Google your Dynamic Search Ads crossover SEO-PPC bridge. For this your site needs to be correctly optimized for H1 and title tags. Poorly optimized ones are trickier sites for Google to match the correct product with the correct query term.

 

Hopefully the above mentioned points have helped you to understand Dynamic Search Ads a little better. For more information on the online world of advertisement please stay connected with us and don’t forget to provide your valuable ideas.

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Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.

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