7 Ways To Improve Your Title Tags For Better Search Traffic

Atanu Sarkar

Table Of Contents:

Introduction

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The title tag is something which we are familiar with. But the question which may bother us is whether title tag still does matter in the world of SEO. Well very honestly it does to a great extent. In short, title tags could be modified in an effective way to increase the rankings and traffic of the website.
One of the important aspects of title tag not to be forgotten is the click-through rate which can measure the increase in traffic if one gets the right title tag. Increased clicks can increase traffic along with rankings. So with effective title tag, you can increase the rankings as well as the first thing visitor sees in SERPs. So it is time to experiment with the title tags and try out different things for your increased search traffic.

Here Are ways where you can start when it is the question of your title tags.

1. Numbers

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When you see number, it kind of does affect you in a very serious way. Take the example, 5 ways to get higher positions in SERPs or How to save 50% on car insurance? The presence of numbers there does have a very serious impact on SERPs. The presence of these in the SERPs does attract the eyes of the readers as or brain is trained to get things which stand out and are certainly specific.
This happens because when you are searching the results, there are lots of information and our brain finds out something which it can grasp on to and numbers are ultimate things as they are both specific and also they stand out. So you can get higher-click through rate by using numbers in title tags.

2. Dates

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Just like numbers, dates are also very important. Dates make the search results even more specific. Finding dates in your search results can make the research even more specific. One can use tools like Keyword Explorer, Google AdWords or any other tool to get a clear idea about the keyword selection.
Take the example, Best SEO Practices in 2017 which in itself is a very attractive title tag. In case of CMS or using WordPress, Yoast Plugin can immediately update title tags year to year or even months which makes it look pretty impressive.

3. Length

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One of the controversy which most arises in the world of SEO is while auditing title tags. Title tags can be way too long or way too short. There is a common concept sometimes in which one wants to stuff each and every keyword in the title like Best SEO service company Miami cheap service provider Florida or sometimes it is just too short with SEO services.
Now both of these do lack the capacity to the right title tag as the one too long is way too diluted. Here is really hard to know what the title tag is all about and even search engines are pretty confused.

  • Usually hundreds of URLs usually shorten their title tags as longer title tag can be a problem. But in the similar way, shorter title tags are not that much a problem. In fact when title tags are shortened then they saw measurable increase in SERPs.
  • One of the best option options is to keep it of optimal length of 50 to 60 characters.
  • Use the best possible top keywords to put when one is shortening the title tags. You must do the keyword research and make a search on the keywords which the visitors are actually searching for.
  • Try using Google Analytics or Google Search Console so that one can come up with the title tag fitting the parameters.

4. Variants and Synonyms

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When it is the question of title tags, there are lots of concerns which actually bother the searchers. But it is very important to know what the searchers are actually searching. Because of a single keyword, there may be lot of different way to look at it. Like Cheap SEO services, Affordable SEO services or Low cost SEO services whatever one may feel right.
The best solution will be to find out all synonyms and variants and accordingly incorporate them in the title tag. Like say for example, Best Affordable Low cost SEO services. Try to apply all the variants and hit an actually higher ranking.
You can get a clear idea by looking in the SERPs. The search engine shows different variants search results as people usually look for. Other sources of keyword tool are Keyword Explorer, SEMrush and even the Google Analytics.

5. Call to Action Keywords

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The use of action verbs in the keyword often motives people to really click on those options. Various action words which can be used are Buy, Find, Download, Get, Watch, Learn and many more. These action words give a bit of excitement to the user so do something beyond the keyword. Maybe these words are not exactly written in the search engine but when they are written in the search results, they motivate the user to click instead increasing the click though rate.

6. Referring Keywords

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This concept is comparatively a new one as well as an advanced concept. Suppose you are optimizing a page for a particular set of keywords but when it is the question of traffic, you are getting different keywords. This may lead to confusion. Just imagine, when people are typing the exact words which are there in title tags then it is certainly going to increase the click-through rate.
Try to use a search term where all the major keywords which people use for searching are used. So try creating a search term by which you can major search click. By doing this, you can majority clicks here.

7. Questions

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Interrogative statements surely attract the maximum traffic. Questions are great tools which one can use in title tags. Questions create a curiosity compelling people to click on it.

In fact asking a question is like bonus featured snippet increasing hitting the curious mind of the searchers thus attracting traffic in the simple way possible.

Conclusion

Setting your title tag as per these requirements can donate towards a huge boost in the traffic. However the following points should be used carefully following the right rules of SEO so that title tag is made up not only as per requirement but also SEO friendly.

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Atanu Sarkar is the Chief Executive Office and Founder of the award-winning software development company, Webskitters. Possessing immense interest and great skills in the IT industry, he takes out time from his strictly-maintained schedule, to manage his blogs and to update it on a regular basis. It is through his blogs that he shares his views and insights about the industry with others.

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  • Noel

    Hey, Barry! Thank a lot for such a useful info
    The only one thing I can add – I use SerpStat for picking ideas.
    It can find keywords in form of questions people ask at google. Really much easier
    Have you heard about this tool?

  • Barry Davis

    Yes have heard about it. Serpstat can also to be a very helpful tool as it has so many keywords in its database. Thanks Noel for suggesting it once again

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