In the recent years, YouTube has undergone an entertaining change from a website filled with funny videos to being the second largest search engine in the world. During this span the company along with Google has managed to properly harness the popularity creating a lucrative marketing hub where more advertisers and viewers creating an lucrative marketing hub shifting to digital platform
YouTube at present boasts more than nearly 2 billion views of video every week and also effectively provide a low-cost or no-cost creating a social Media marketing channel right for the business. If you are not properly leveraging the network then you are missing something very important. To be successful on YouTube needs certain planning.
Here are 10 easy ways to start with.
1. Knowing what success means
Keep in mind what you are trying to achieve.
Video Views- How many people do you want to see your video?
Conversions- Do you need viewers to click another website and then complete the action?
Proper engagement with the brand- Do you want to use the video for potential customers with great opportunities to interact with brand.
2. Researching keywords
Whenever you are creating content for the second largest search engine, you do need to have an idea of what people are looking for. Use the Keyword Tool of YouTube to know the popular searches within the space. Optimizing the digital media content is as important as your written content or website. Do your research, be strategic and know what you want to target. Google often includes videos of YouTube in the search results. So using Google keyword research can again be an important step.
3. Knowing your competition
You can search on YouTube for videos which already rank along with for keywords which you would like to rank. See your competitors and your competitors. This one can also help in keyword researching. Take help from this research to find some opportunities about your competitors. Know about the keywords which receive numerous traffic along with any long tail keywords.
4. Creating a powerful video
Create a well thought-out as well as gripping viral content with most sharable content. Stick to your brand along with the digital content as well as well designed video. The video may not reach millions of viewers but certainly can reach the RIGHT viewers. No one is going to pass the video to their friends of they do not like it themselves
5. Filling your video with details
Always keep in mind the normal SEO practices when it comes to posting about any completed product. Please make sure that you fill out all the necessary fields with focuses on targeted keywords. Insert the important keywords along with the right video titles and include them in the descriptions as well as tags. Just put the keywords which are relevant and properly backed by your research. In the category of YouTube “Show More”, display some important information. Make sure that the videos are embedded as it allows viewers to share it on the website.
6. Use the section “Featured Videos”
If you are sure that your videos will surely be a hit then you can surely use YouTube’s paid “Featured Videos” service so that your video is seen by many people within a short time. Once the video takes off, organic traffic will usually overcome your paid traffic. Very similarly like Google, you can pay for your videos as well.
7. Inserting links in the videos
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Annotations can be used to insert links into various other videos to maximize various viewers. These can easily pop up throughout the whole video and can also lead audience to another video or even a website or a blog. The annotations should not disturb the viewing experience. Include a branding watermark navigating people to your YouTube page. A single video have a lot of potential with proper navigation options. Properly analyze which ones make proper sense for your business and take advantage of them.
8. Interacting with high value users
Find users which are active on YouTube and adds value with their participation in the social network. You can get your video without spamming it so that they can do the work for you. Your video will surely benefit with more traffics with increased comments. There are new features soon on YouTube increasing the social interaction on the website.
9. Using social media
With relevant social media accounts, you can get your videos seen by many people. Relevance means that your friends as well as user history will be related to the topic of the video to get more traffic. The websites are Digg, StumbleUpon and Twitter to reach your content to more people.
10. Repeat as well as give new videos
Try to go back and start over. See what you can do to improve the video production and continue to keep your video channel fresh with more and more videos.
Hope the above advice will surely help you to build success for your brands on YouTube.
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Barry Davis is a Technology Evangelist who is joined to Webskitters for more than 5 years. A specialist in Website design, development & planning online business strategy. He is passionate about implementing new web technologies that makes websites perform better.