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Are you wondering whatâ€™s wrong with your local search rankings on Google? Have you faced tremendous fluctuations in the local search results? Itâ€™s all the outcome of the latest Google Algorithm, called â€˜Possumâ€™. This local algorithm update of Google has changed the scenario of the businesses on the virtual world and has turned the local search results upside down, making it more relevant and pertinent for the searchers. For every one of you who are still conflicting with the thought of what â€˜Possumâ€™ is, here is your answer- Possum is the latest Google Local Search Algorithm that is implemented from 1st of September, 2016 for bringing remarkable change in the local search community. The name â€˜Possumâ€™ was suggested by Phil…