Introduction Why Voice search is important in E-Commerce? Brand Visibility Voice Search Intelligence Voice search is easily accessible Multi-purpose Devices Transformation in Marketing Strategy The response of the Brands Get Technical with Smart Speaker Marketing Creative Skills and Action Final Discussion The presence of e-Commerce has remarkably evolved the whole face of the online market. The introduction of voice-controlled search has fuelled the evolution to shape the modern-day world even more advanced and simpler. Some advance platforms like Alexa, Samsung’s Bixby, Google Assistant, Apple’s Siri are extremely proficient in managing the tasks efficiently. You can book a taxi, call your friends, send messages, play songs and can command over any activity through your voice. It can be used as a…

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Website usability testing is one of the fundamental steps before your website or application go live. Developers keep track of the minute details in this field. If your website offers negative user experience, it may reduce your customer base. It is extremely necessary to attempt the usability test before it gets launch. It allows developers to find out where your website is getting stuck. Based on the analysis one can rebuild or check the coding factors to improve the usability of the site to offer a better user experience. Usability Testing involves testing a website to find how agile your website is and how it performs. A variety of things needed to consider at this stage starting from sitemap, graphics,…

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The Internet plays a huge role in our lives. With the emergence of technology business owners as well as customers are facing numerous incidents of fraudulence and business are getting affected for this notorious practice. If you are running a business or a regular customer of online business, you must know various types of scamming take place now and then. If you’ve already witnessed a case on the internet and if not, you must be aware of all the scams and take necessary steps accordingly. The increasing digital extortion is shaping as a bigger threat than online fraud. Phishing As the name suggests, it is a practice to fish sensitive information from people online. It can create a nightmarish situation…

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In online business, as customers do not get the chance to see the product directly, your customers rely upon how you represent your product towards your customers. “Ways to promote business has gone through evolutions and innovations over the ages. Promoting business in the pre-internet era was a completely different ball game altogether. However, business promotion online has also gone through change and improvement over the years. Depending on the latest innovations in the fields of graphic design.” Let us take a look at the top graphic design trends to promote business in 2020, designers can develop their strategy for promoting their business in upcoming days. Your Company logo should deliver the brand message Heavy, But Simple Fonts Specified design…

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when you are interacting with your customer face to face it is easy for you to know how you customer feel about your business and your product/services. Therefore, it is easy for you to stress your customer’s experience in an offline store. Thus, it is easy to recognize your happy customers who frequently visit your shop with their friends and family. If you are running a business online, it is unfortunately not easy to decipher whether your customers are happy or not, unless they leave feedback. Most of the customers refuse to give feedback after they make a purchase with you. As satisfying your customer is the key to earn success in every business you cannot be casual in dealing…

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Entrepreneurs have to go through a struggling journey to validate their position in the market. Resouces and capital are the predominant factors to earn revenue. Small burn-rates businesses do not require much funding to begin their journey. However, those who have higher ambition and a higher perspective to manage their business in a competitive space are fighting for their space. Venture Capital is a financial method in which firms and funds are provided to achieve high growth potential. The firms and funds are provided as per the structure of a business, in respect of the number of employees and annual revenue. The venture capital investment initiated at the first round of ‘seed funding’ stage, when the first investor invests capital in a startup in exchange for…

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Introduction What is customer support and why it is needed? Customer service and Customer Support Responsibilities Regarding Customer Support Customer support Medium Key skills of CSRs Improve Your Customer Support Strategies Conclusion Introduction Whenever you want to make a phone call, access live chat or send emails, you will be communicating with the customer support team of a company. These people help you efficiently to solve the problems and challenges to make the best use of the product and the service of a company. To provide customer support CSRs (Corporate Social Responsibility) consistently put the need of the customers to resolve their problems. The result of customer support interaction plays an important role in understanding the customer’s viewpoint about your…

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Email List is a set of a database of email subscribers who have accepted to receive promotional messages from your organization. If you are having an online store and want your store to become demanding among the customers, then you need to build an email list. Among all the list building strategies, each one is not relevant to online retailers. You need to acquire a few strategies to grow your email list in order to build a potential customer relation. First, take a look at what is an email list and why it is important to build your email list. What is an Email List? It is a collection of individual email addresses where you send email marketing campaigns. Through…

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Without ‘Ola’ getting in the office at the right time or reaching at the airport before boarding time or even travelling to the outskirts of town would never have been so smooth. Out of five, every four taxi rejects you to reach you at your destination. Ola cabs come as a rescue to all of us who does not have the privilege to travel on their personal car. The company needs no introduction as it has become very popular among the urban culture of India. This is the first cab aggregator company in India. The company OlaCabs is owned by ANI Technologies Pvt. Ltd. the journey of the successful business started in December 2010 by two IIT graduates from Mumbai.…

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Cognitive Technology is an AI-based, advanced, driver assistance systems. A study suggested by Hackett Group has suggested that 85 percent of the procurement leaders are engaged in the study of cognitive technologies which will evolve the operational programme over the next three-five years. Only 32 percent of all have the strategy to implement the technologies and among them, 25 percent have enough capital and wit to execute the technologies. I am suggesting you the most potential cognitive technologies that can shape up your future. As AI becomes the foundation in the advancement of our daily lives. IT organizations need to adopt this newly emerged technology in order to hold their position in the market. In service management, to escalate the…

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